Hei there! Welcome to HOMLÈDJ, mispronounced as hom-le-juh most of the time. HOMLÈDJ actually reads home-le-dee-jay. “home-le” literally means in the most Singaporean way, home already. “dee-jay” are the letters ‘D’ and ‘J’, that represents “Dao Jia” in Mandarin aka ‘reached home’! Our company logo embodies this with an upside down (“dào” in Mandarin) “jiā” (Chinese Character for “Home”). As you scroll through our website, you would have noticed our simplified logo in our header bar, which embodies our internationalisation as we expand to overseas markets.
How we started was really like this: So, we love scrolling through feeds, multitask, love “instant” everything and staying up late. That means no time for breakfast, right? This was how we started off our first flagship product, The Egg Maker, that practically addressed our own struggle with time. With our growing number of customers, we began to source for more innovative, affordable, time-saving and multi-task-friendly products and, steadily grew our inventory over the years. Well, in short, HOMLÈDJ is founded by 2 passionate millennial entrepreneurs with the belief that we can enhance the quality of living in every Singaporean household, through a lifestyle of affordable convenience.
A little bit of history: HOMLÈDJ is established since 2016 as “Singapore Home Maker”. In 2020, we rebranded ourselves as HOMLÈDJ as we continue to expand with our goal of sharing innovative, convenient, time-saving and affordable!
Thank you for being here and taking time to read about us!